HUARACHES of Nike is very natural to people with Nike in the Nike, although now they can not be compared. The end of June, Nike and Kanye West opened a deeper level of cooperation. The two sides co-founded the independent sports brand Adidas + Kanye West, to consolidate the growth momentum in the North American market. The brand is not limited to footwear products, but also extended to the clothing, accessories and other categories. Nike Group will also be the brand headquarters in the United States set up a dedicated team of employees and the establishment of physical retail stores,nike huaraches all black trainers, the entire business model looks and Nike’s Jordan Brand is no different. This initiative is called Nike to create history, and for Kanye West I, certainly is also very happy to see. HUARACHES will become the next Jordan? Now it is too early to discuss this issue, of course, does not rule out Kanye heart has been planted this seed. Now HUARACHES series certainly has not challenged Jordan’s capital. From the first quarter of this year’s shoes sales standings, Jordan is still able to stand out, there are four shoes can be discharged into the top ten, which Air Jordan 12 The Master sales of more than 1.5 million US dollars, far off other shoes. In contrast, HUARACHES series in this list is not so eye-catching, and a HUARACHES Boost 350 sales of only 400,000 US dollars to succeed. But we do not underestimate Kanye West personal energy, aside his influence in the fashion circle aside, he never defined his identity as a designer so simple, in fact, more like a product manager. He is very thoughtful in the operation of the market, such as the entire brand of product iterative speed, let themselves behave more like a fast fashion brand. Like the HUARACHES Boost 350 v2 launch date of a push and push, on the foot of the consumer appetite. Recently, Kanye also officially launched the HUARACHES Boost 350 children’s shoes models, take a look, he began to think of making money for parents of children. Nike is also strengthening the Adidas Originals brand position, such as re-opened the flagship store in the United States, will also set up a special studio. In this theme under the guidance of the idea, Kanye and Pharrell’s role is still important. This will also Kanye’s independent brands have a great role in promoting. SportsOneSource’s director of market insight and development Neil Schwartz has been blunt, and Kanye West cooperation is the best decision in Nike history, one of the decisions. Perhaps in the next five or ten years, we can look forward to the HUARACHES series and Jordan Brand breaking wrist.
Nike Action launched a new design huarache skateboarding shoes. NIKE huarache in the design of the beginning to take into account the comfort, functionality and fashion appearance, designers actively understand the views of the parties and to the famous London custom clothing Street learn, NIKE huarache injection of new elements. NIKE huarache one-piece structure, outsole and side molding and vamp closely linked to LUNARLONLOW-RIDE sole structure to ensure the overall functionality of shoes. Nike’s original boots greatly improve the overall fit of the people and shoes, comfort and protection. Large mesh reticulated boot with mesh SWOOSH to ensure the fit while providing excellent breathability,cheap nike huarache, enhanced quality suede surface to ensure the durability of shoes and excellent wear resistance, strong support at the heel Structure with the boots provide a solid foot protection. Special desert boots shape with the tongue at the Bullock pattern to the Nike extreme sports into the classic style elements, thinning of the tongue to abandon the appearance of bloated feeling, gives a more light feeling. It should be noted that this service will only be part of the United States in the Nike store. In addition, this HyperAdapt 1.0 market price is still unknown, but it is estimated that will not be cheap where to go. Each HyperAdapt 1.0 shoe is equipped with an internal cable system at the bottom, consisting of a fishing line and a pressure sensor. When the user into the foot, the carrying pressure equation will automatically tighten according to the algorithm, the tongue near the button can adjust the tightness. Life, Nike for this shoe designed a similar to the Apple Watch magnetic adsorption charger, only 3 hours will be able to fully charged, a single charge can achieve 2 weeks of battery life.
The face of strong competitors and weak market economy, often sitting in the top spot in the sports brand Nike is a bit powerless. Its own brand performance decline, to coincide with the performance of competitors overtake, which caused an unprecedented Nike market pressure. In this regard, to send clothing with the general manager of the Institute of Orchid, said Nike as an international sports brand in the global and even the development of China’s brand positioning is not accurate enough, lack of vitality and three-dimensional. At the same time, the rapid development of domestic and domestic brands to a certain extent, the impact of Nike’s market. Vertical, the production of different levels, different styles of products and enhance the speed of product updates in order to meet the changing needs of sports enthusiasts. Nike’s rival Adidas sports performance series not only has the performance, while the traditional sports series and the original sports fashion series style is also popular; and Nike for the classification of the brand is still maintained in the traditional five sports series, the old brand positioning has long been not applicable Now society, break through tradition,nike air huarache triple black america,innovation is the development of the road. It is understood that Nike has released rhetoric – to fiscal year 2020 revenue exceeded 50 billion US dollars, which means that the next five years to maintain 63.4% Nike’s revenue growth. The industry believes that, while Nike is still occupied the status of the sporting goods market leader, but from rival Adidas and Andma challenge is intensifying. Count on the Olympic heat to pull sales of Nike, also experienced a “brother” status is challenged by the crisis, strong recovery rivals Adidas and Andma are exerting enormous pressure to them. In North America, which accounts for almost half of Nike’s revenue, sales in the most recent quarter have not increased, and in Western Europe and China, it is difficult to maintain Wall Street’s usual sales and revenue growth numbers, even as Nike continues to perform well. If the company also has an Olympic competition, Nike is to “lose the medal”, unless the prize awarded to the last one. This year, Nike’s stock fell more than 10%, Wall Street Goldman Sachs Group as the Dow Jones index 2016, the worst performance of the stock. The sporting goods giant’s latest quarter sales have been less than expected, as predict the next quarter, an important indicator of performance, the current order is equally disappointing. This is enough to make investors anxious. Because Nike was originally high hopes, after all, the Olympic Games is the world’s attention sports events, Nike is one of its official sponsor, but the current sales stimulus from the Olympic Games is not obvious. Indeed, as a sponsor in the Olympic Games spent a lot of business, Nike was given the priority of marketing the Olympic Games. In the next few weeks, Nike will get a lot of exposure, including athletes wear their equipment to compete in the United States National Broadcasting Company (NBC) to play multiple ads, and during the Olympic Games in the social platform, online media marketing .