Earlier, Coach Bornman and athlete-born Knight, the target group as a professional athletes and very serious amateur athletes, because the original intention of the two is to do better running shoes to help athletes achieve better results. Naturally, the marketing strategy is to allow good athletes to wear Nike’s running shoes to participate in marathons around the game. However, the superb technical reputation received by the athletes, but rarely attracted to the attention of the mass market. Until the Nike keen sense of running in the United States in the rise of the public, focusing on running to persuade the determination and hard work will, have a breakthrough. Perhaps we can also think of the film “Forrest Gump”,nike huarache pink aloha, the bearded face of the Forrest Gump ran across the United States on the road, followed by a large group of fans. In fact, the plot has a real background. After World War II, the United States political power, economic prosperity, Americans believe that the US dream, I believe that do not have to pay too much to live a prosperous life. The 1970s, the oil crisis, Germany and Japan increased competitiveness, the Vietnam War, dragged down the formation of the United States of high inflation, high unemployment, low growth economic environment, the community filled with loss and complaining emotions. Americans are eager to fight, the spirit of the return of fighting to meet the challenges of global competition, and determination to reflect in the body and spirit. Low-cost film released in 1976, “Rocky” made an unexpected success, it is coincidental at that time the aspirations of American social psychology. The late 70s, running quietly rising, and the formation of a culture and fashion, this is not a coincidence. Because running can not only get rid of sedentary habits, physical exercise, but also strengthen the will, which is what the Americans need. Nike keen to seize this cultural trend, the ad is not rendering the winner wearing Nike shoes won the victory, and focus on describing the athletes hard, monotonous routine training to highlight and praise its indomitable personal will. An advertising narration is: “Win the game is relatively easy, but to overcome their own is an endless investment.” Clutching the trend of the times and the public emotional marketing has achieved excellent results, in 1979, Nike-based running shoes, sales of more than Adidas. By the way, the movie Forrest Gump was wearing Nike running shoes.
HUARACHES of Nike is very natural to people with Nike in the Nike, although now they can not be compared. The end of June, Nike and Kanye West opened a deeper level of cooperation. The two sides co-founded the independent sports brand Adidas + Kanye West, to consolidate the growth momentum in the North American market. The brand is not limited to footwear products, but also extended to the clothing, accessories and other categories. Nike Group will also be the brand headquarters in the United States set up a dedicated team of employees and the establishment of physical retail stores,nike huaraches all black trainers, the entire business model looks and Nike’s Jordan Brand is no different. This initiative is called Nike to create history, and for Kanye West I, certainly is also very happy to see. HUARACHES will become the next Jordan? Now it is too early to discuss this issue, of course, does not rule out Kanye heart has been planted this seed. Now HUARACHES series certainly has not challenged Jordan’s capital. From the first quarter of this year’s shoes sales standings, Jordan is still able to stand out, there are four shoes can be discharged into the top ten, which Air Jordan 12 The Master sales of more than 1.5 million US dollars, far off other shoes. In contrast, HUARACHES series in this list is not so eye-catching, and a HUARACHES Boost 350 sales of only 400,000 US dollars to succeed. But we do not underestimate Kanye West personal energy, aside his influence in the fashion circle aside, he never defined his identity as a designer so simple, in fact, more like a product manager. He is very thoughtful in the operation of the market, such as the entire brand of product iterative speed, let themselves behave more like a fast fashion brand. Like the HUARACHES Boost 350 v2 launch date of a push and push, on the foot of the consumer appetite. Recently, Kanye also officially launched the HUARACHES Boost 350 children’s shoes models, take a look, he began to think of making money for parents of children. Nike is also strengthening the Adidas Originals brand position, such as re-opened the flagship store in the United States, will also set up a special studio. In this theme under the guidance of the idea, Kanye and Pharrell’s role is still important. This will also Kanye’s independent brands have a great role in promoting. SportsOneSource’s director of market insight and development Neil Schwartz has been blunt, and Kanye West cooperation is the best decision in Nike history, one of the decisions. Perhaps in the next five or ten years, we can look forward to the HUARACHES series and Jordan Brand breaking wrist.
Nike Action launched a new design huarache skateboarding shoes. NIKE huarache in the design of the beginning to take into account the comfort, functionality and fashion appearance, designers actively understand the views of the parties and to the famous London custom clothing Street learn, NIKE huarache injection of new elements. NIKE huarache one-piece structure, outsole and side molding and vamp closely linked to LUNARLONLOW-RIDE sole structure to ensure the overall functionality of shoes. Nike’s original boots greatly improve the overall fit of the people and shoes, comfort and protection. Large mesh reticulated boot with mesh SWOOSH to ensure the fit while providing excellent breathability,cheap nike huarache, enhanced quality suede surface to ensure the durability of shoes and excellent wear resistance, strong support at the heel Structure with the boots provide a solid foot protection. Special desert boots shape with the tongue at the Bullock pattern to the Nike extreme sports into the classic style elements, thinning of the tongue to abandon the appearance of bloated feeling, gives a more light feeling. It should be noted that this service will only be part of the United States in the Nike store. In addition, this HyperAdapt 1.0 market price is still unknown, but it is estimated that will not be cheap where to go. Each HyperAdapt 1.0 shoe is equipped with an internal cable system at the bottom, consisting of a fishing line and a pressure sensor. When the user into the foot, the carrying pressure equation will automatically tighten according to the algorithm, the tongue near the button can adjust the tightness. Life, Nike for this shoe designed a similar to the Apple Watch magnetic adsorption charger, only 3 hours will be able to fully charged, a single charge can achieve 2 weeks of battery life.