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Reporter: Nike came to China for 30 years, next year is the 40th anniversary of the entire company. As one of the companies behind the scenes manipulator of people and Greater creator, how do you see the future of Chinese sports market? Charlie: Over the past five years, I’ve said many times, I came to China may have 20 times, 30 times or even 40 times. When people ask me how to look at China, I said this is one of the world’s most volatile areas. You can not just come here once, you have to come at least twice, because the changes here are too great. If you’re just a visit, you can not reach the consumer and the related changes in the community of this country is so large, fast understanding of the facts.

In my opinion, this is one of the world’s most fantastic country and interesting. Nike consumers here today, as always, important to us. I believe that they will become more important as their ability to grow and change makes me feel weird, and deeply inspire and motivate me in the future. So, I always tell you, if you go to China, how do you have to go twice. Reporter: in 2011, the most significant change is that the channel sink Nike, from a second-tier cities into the four-tier market, where Nike, do not worry about the limited ability of consumers to buy it?

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For us, driving the company’s growing even challenge the economic cycle, is one of the tasks. Nike has been able to achieve their goals, the core of it is to maintain close communication with those communities every athlete and sports groups, we can upgrade this communication to a deeper level. As a result, I firmly believe that this communication is the current economic environment, Nike made the strongest support success. Maybe you will not believe, we will strive to ensure that this growth has been acquired over the past two years can be sustained. If you are looking for a non-Nike insufficient, what do you think?

Since I joined the company, Nike has been a maxim endless. This is true. I am confident that we can do a lot of things today do better to support our continued growth. In addition, we will continue to explore new things sports. Taking into account the science and technology we could make enough to support better performance product, better training supplies, and more comfortable, more enjoyable life sports products and sports equipment, I am sure we are still in a very early stage. I’m sure that today will be put into application of new technologies will create a much more distinctive and rich consumer experience that sold to consumers with a pair of shoes, a jacket, or a short-sleeved, as are our relationship with an important part of the consumer.

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Shoes design director Martin Luoti (Martin Lotti) is finished in Miami’s South Coast resort, designed Air Max Craze sports shoes Series – runners from running shoes in the heel exposed A 30 years were all footwear designer It has not been involved in the field. The same first pair of Nike shoes yoga AirKyoto series also inspired obtained when traveling in Japan, which is all sports shoe companies began to rethink the relationship between freedom, personality and movement.

Nike has been working ten years, every month around the world trip, he understood the relationship between design and travel: “The consumer is the best narrator, mining interests are different consumers is often a selling point.” Ha Library Su had traveled in China in 2009, Chinese teenagers play wearing all kinds of shoes, including running shoes and hiking shoes, sports, mostly hot and humid asphalt and concrete floor, badly worn soles. This inspired him to develop a new sneakers, both toughness breathable running shoes and hiking shoes. Basketball shoes in the past to use more durable leather material, but compared with running shoes comfort poor, strong and comfort often full of contradictions, Ku Hasu was not discouraged. Three years later, called Hyperfuse basketball skills emerged.