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Ding Feng said, in recent years, by the international trade barriers, appreciation of the renminbi, raw material prices and labor shortages, and many other factors, China’s footwear industry is facing a severe test, “innovation” has become the only way out of the traditional shoe downstream industrial transformation and upgrading . In order to better promote change and transformation footwear industry, Jinjiang municipal government to take active development model as the development of intelligent equipment industry, encourage enterprises to intelligence reform, to explore the “Internet +”, and actively promote the construction of sports city and a series of measures .
Before that, Jinjiang footwear industry in the Internet e-commerce after ten years of exploration, a footwear industry chain to promote integrated platform already born, and officially launched by the summit. “China Shoes online trading platform” is the Ministry of Commerce e-commerce business model — Fujian News Network Technology Co., Ltd’s Global Network shoes, Amoy shoes network, use more than a decade resources accumulated in the shoe industry and independence Some electric providers of Internet technology, independent research and development to create a foothold in Jinjiang, the radiation, the global footwear industry chain trading platform.
“Platform targeting to transform and open up the traditional footwear design, development, procurement, manufacturing, supply chain management, marketing and distribution, logistics, and finance and other sectors, integrate the entire footwear industry chain resources, optimize the industrial structure, promote industrial restructuring and upgrading of shoes. “Wang Dong bamboo News Network Technology chairman, he said. Sponsored by Fujian News Network Technology Co., Ltd., Global Network shoes and Amoy shoes network host 2015 China Summit Forum on China shoe ceremony footwear online trading platform launch ceremony was successfully held, and get Jinjiang City People’s Government and Jinjiang Municipal Bureau of Commerce support. Festival with “innovators · make time” as the theme, set up under the content-rich interactive content online and offline, in close connection with the upstream shoe footwear industry, shoe machine suppliers, midstream and downstream manufacturers of retail brands. More than 500 shoe from Fujian, Zhejiang, Guangdong, Sichuan, Anhui provinces convergence Jinjiang, China to discuss the change and innovation in the footwear industry. “This festival is a shoe in promoting industrial transformation and upgrading of the road on a positive exploration.” Ding Feng, deputy mayor of Jinjiang City, said in his speech. It is reported that in 2015, the use of Chinese footwear Festival Organizing Committee three months, has visited Jinjiang, Shishi, Nanan, Putian, Xiamen, Fuzhou, Wenzhou, Wenling, Lishui, Guangzhou, Dongguan, Heshan and Chengdu footwear producing areas. Collected a large number of cases and the data summarized in addition to many successful experiences and practices for the development of the footwear industry provides a lot of useful lessons.
Borrowed by the Organizing Committee to the major shoe companies producing outstanding field visits, study, research, 2015 Chinese footwear industry innovation award ceremony sponsored, by the repeated selection, feasibility studies, assessment of the line comprehensive review of market share, line on sales, media feedback, market activity and expert opinions, and many other indicators; but also to the community vote results included an important indicator of consideration, the organizing committee finally assessed 13 awards list, and awards at the Forum, In the past year in recognition to make a significant contribution to China’s footwear industry 93 outstanding enterprises and individuals. “This festival is a shoe in promoting industrial transformation and upgrading of the road on a positive exploration.” Ding Feng, deputy mayor of Jinjiang City, said in his speech. It is reported that in 2015, the use of Chinese footwear Festival Organizing Committee three months, has visited Jinjiang, Shishi, Nanan, Putian, Xiamen, Fuzhou, Wenzhou, Wenling, Lishui, Guangzhou, Dongguan, Heshan and Chengdu footwear producing areas. Collected a large number of cases and the data summarized in addition to many successful experiences and practices for the development of the footwear industry provides a lot of useful lessons.
Borrowed by the Organizing Committee to the major shoe companies producing outstanding field visits, study, research, 2015 Chinese footwear industry innovation award ceremony sponsored, by the repeated selection, feasibility studies, assessment of the line comprehensive review of market share, line on sales, media feedback, market activity and expert opinions, and many other indicators; but also to the community vote results included an important indicator of consideration, the organizing committee finally assessed 13 awards list, and awards at the Forum, In the past year in recognition to make a significant contribution to China’s footwear industry 93 outstanding enterprises and individuals.Meanwhile, around the theme of “innovation by • making era”, the festival called shoe industry experts and business representatives visited and Footwear Association, who in five provinces and eight cities China major footwear producing areas come together, analyze the new economic format Under new technology shoe industry chain, new models, new trends, introduce “intelligent supply chain”, “big data business analysis”, “Internet + transformation and upgrading,” the typical case, investigate the “machine Substitution”, “fashion design “and” Practical experience smart wearable “and other popular topics for regional specialties, the macro environment and the transformation and upgrading of traditional industries and other topics, in-depth discussions and exchanges, share innovations, set Trimaran, Huizhong force, to actively promote the Chinese system footwear industry, the development process suggestions.

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In recent years, due to the overall economic situation and competitive downstream Vietnam, Laos and other low labor cost markets, OEM shoe Putian days are getting hard to get. In this industry background, but the performance of the new road’s contrarian rosy: Last orders amounted to more than 600 million pairs, more than doubled the previous year, continued strong growth this year; the number of employees from 1,000 people in 2012 Meng increase to the current more than 6,000 people; through acquisitions, mergers, etc., production plants also expanded from the original one to four. However, Zheng Xinhua has begun to take precautions. He believes that the foundry shoe is now being more low-profit, costs rising flank, in the industry environment of tight situations, new road company to maintain the existing growth momentum, we must establish a long-term brand awareness as businesses advance planning for the future. Goodyear shoe production line is the introduction of the new road company decided to plan for the future and made. According to insiders, Goodyear shoe technology is the “Father of rubber” Charles Goodyear in 1870 invention, since the invention it has been ranked the pinnacle of the world’s shoe-making process, to master the process of shoe-making enterprises less Goodyear it was small, industry-recognized data is less than 1%. Goodyear use technology to produce products for the military and police boots, drilling and construction sites and other high-end features with boots shoes, custom shoes and Goodyear is seen as the most prestigious of the top handmade products. . “We launched the Goodyear production line, but also under a lot of determination, because the cost is very high,” Zheng Xinhua said, Goodyear production line machines are all imported, the investment cost is more than six times an ordinary production line; In addition, since the Putian no local workers to master this technology, the new road company for this purpose from the Guangdong hired more than 30 workers. “Behind the high cost means high profits, a pair of shoes Goodyear profit is several times the ordinary sports shoes, now sports shoes, casual shoes less and less profit, foundry this high-tech, high value-added functional shoes is a direction of business transformation and upgrading. “Zheng Xinhua said. Goodyear shoe production line, the reporter saw a few pairs just completed KEEN brand boots. Since the head with steel boots, boots body material “live”, each pair of boots is very heavy, but it is very comfortable to wear. Drag official told reporters, Goodyear craft KEEN brand boots are the most high-end shoes, KEEN future and other overseas brands full range of products able to complete the production of the new road company, which for the consolidation of the order of great help. “We plan on coming again three Goodyear production line, so that enterprises can continue to lead in the fierce competition!” Zheng Xinhua said.

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With excellent quality to win a good reputation, take the initiative to capture the market, invested heavily functional shoes production line, which is an OEM shoe Putian in the new normal way of operating. Since last year, this new road named Sporting Goods Co. shoe to achieve the tax amount from the previous year more than 1,000 yuan to 30 million yuan last year, rapid growth and become a successful OEM sample Putian many shoe transformation and upgrading. According to statistics, from January to May this year, Putian City, above-scale footwear enterprises produced a total of 168 million pairs of shoes, an increase of 16% over last year. The company has just set up a new path, only the US outdoor brand KEEN a customer, the products are limited to 2 sandals. Now, every new way to cast a lot of orders for the company not only KEEN, SKECHERS, Wo Fulin, Reebok and other well-known brands in Europe and America, most recently South Korea leisure sports brand Prospecs also to new road company offered an olive branch of cooperation. Big brand long-term cooperation with the new road now reached seven or eight, last year a new path for these brand OEM production company over six million pairs of shoes. “We are very focused on establishing its own quality brand in these large customers, the service brand, because word of mouth will introduce new customers to our customers.” Zheng Xinhua example, seven years ago, the company and the KEEN brand new road just when cooperation It was brokered by intermediate traders, and only as an ordinary KEEN brand’s foundry; after seven years of cooperation, the company has not only become the new road KEEN brand’s core foundry, and the establishment of a no middlemen strategic partnership. In recent years, KEEN brand management gave the new road company introduced new customers, and their “iron Relations” for other brands on the new road company is assured. How such a good reputation further solidified into tangible customers “reassurance”? Earlier this year the company established a new road Putian City, the first international testing laboratories, laboratory testing by the CSA agency approvals in Canada, with the finished product shoes bending test machine, safety shoes impact testing machine and other 40 kinds of equipment, we can conduct routine physical detection footwear, safety shoes, functional testing, and all other international standards for testing. “Later in the factory will be able to conduct international testing, inspection report by the United States, Canada and other markets recognized brand to win customers and orders helpful!” Zheng Xinhua said. The company into a new way of international trade gate, the reporter saw Peng Minjie director and subordinates are discussing the use of a pair of shoes material, color matching, etc., still holding a new shoe design drawings. “Overseas customer orders, just sent me a design, sample program we are discussing.” Peng Minjie said. To become a design sketch on the market selling shoes, OEM shoe takes a lot of effort to thoroughly understand the market, which also has become a competitive force. Late last year, the new road company executives sent a team to study abroad in Europe and America brand development and sales process, especially to first-line market for the latest trends and market changes. “Traditional foundry shoe, usually sitting at home and other orders, shoe-making behind closed doors, depends on old experience; but not now, the market is changing so fast, you must go out, do they have to consider the OEM market.” Zheng Xinhua said. In order to timely grab market trends, the first two years, the new company is also working with a local road in a large export trade enterprises R & F Company, a joint venture company, while the original was won over intermediate traders took profits, on the other hand more It is important to narrow the distance with the first-line market. The new road company “by the end of March this year, Wo Fulin brand annual summit held in Macau, relying on large data analysis of global footwear trends, we dedicated to learn, a great harvest.” 彭敏杰 said, with accurate grasp of market trends When accepting orders more popular materials and know how to use popular elements, and thus in the fierce competition in the market and more emboldened.