The face of strong competitors and weak market economy, often sitting in the top spot in the sports brand Nike is a bit powerless. Its own brand performance decline, to coincide with the performance of competitors overtake, which caused an unprecedented Nike market pressure. In this regard, to send clothing with the general manager of the Institute of Orchid, said Nike as an international sports brand in the global and even the development of China’s brand positioning is not accurate enough, lack of vitality and three-dimensional. At the same time, the rapid development of domestic and domestic brands to a certain extent, the impact of Nike’s market. Vertical, the production of different levels, different styles of products and enhance the speed of product updates in order to meet the changing needs of sports enthusiasts. Nike’s rival Adidas sports performance series not only has the performance, while the traditional sports series and the original sports fashion series style is also popular; and Nike for the classification of the brand is still maintained in the traditional five sports series, the old brand positioning has long been not applicable Now society, break through tradition,nike air huarache triple black america,innovation is the development of the road. It is understood that Nike has released rhetoric – to fiscal year 2020 revenue exceeded 50 billion US dollars, which means that the next five years to maintain 63.4% Nike’s revenue growth. The industry believes that, while Nike is still occupied the status of the sporting goods market leader, but from rival Adidas and Andma challenge is intensifying. Count on the Olympic heat to pull sales of Nike, also experienced a “brother” status is challenged by the crisis, strong recovery rivals Adidas and Andma are exerting enormous pressure to them. In North America, which accounts for almost half of Nike’s revenue, sales in the most recent quarter have not increased, and in Western Europe and China, it is difficult to maintain Wall Street’s usual sales and revenue growth numbers, even as Nike continues to perform well. If the company also has an Olympic competition, Nike is to “lose the medal”, unless the prize awarded to the last one. This year, Nike’s stock fell more than 10%, Wall Street Goldman Sachs Group as the Dow Jones index 2016, the worst performance of the stock. The sporting goods giant’s latest quarter sales have been less than expected, as predict the next quarter, an important indicator of performance, the current order is equally disappointing. This is enough to make investors anxious. Because Nike was originally high hopes, after all, the Olympic Games is the world’s attention sports events, Nike is one of its official sponsor, but the current sales stimulus from the Olympic Games is not obvious. Indeed, as a sponsor in the Olympic Games spent a lot of business, Nike was given the priority of marketing the Olympic Games. In the next few weeks, Nike will get a lot of exposure, including athletes wear their equipment to compete in the United States National Broadcasting Company (NBC) to play multiple ads, and during the Olympic Games in the social platform, online media marketing .
With the history of the best running shoes Nike Air Huarache release of industry-leading energy performance feedback known for revolutionary science and technology BOOSTTM taken a bold new step. The conference site in New York City, hundreds of running shoes lovers from around the world to witness You Han Blake (Yohan Blake), David Villa (David Villa), Sami – Wotejinsi (Sammy Watkins) and a group of elite athletes loyalty to this revolutionary technology. By using field test demonstration ARAMIS system, athletes participating in the conference as well as guests to experience the superior performance of Nike Air Huarache. ARAMIS system also is NASA (NASA), Boeing and Audi used for crash tests, vibration analysis and durability study. Edidasi using ARAMIS 3D shaping and surface measurements, performed Nike Air Huarache was developed to provide a perfect fit running experience. Nike Air Huarache perfectly adapted to each step runners, science and technology to provide for the wearer BOOSTTM feedback unmatched energy performance and excellent support force,nike air huarache all red release, and hundreds of kilometers away that can adapt to various road conditions and maintain comfort. “In order to meet the world’s athletes demand more energy feedback, we are committed to creating an unprecedented best running shoes in the Nike Air Huarache us achieve this goal.” The Executive Committee members Edidasi global brand Eric Litt g (Eric Liedtke) said, “Edidasi BOOST technology to enhance the industry standard and will continue to follow the people who dare to develop new energy running path on a journey.” in order to make the runner more direct contact BOOST ultimate performance, Nike Air Huarache abandon the traditional EVA midsole, and compared with the general BOOST running shoes, to use more than 20% * of BOOST
material – industry-leading best energy feedback material. In addition, BOOST technology base is composed of thousands of small particles of energy stored polymerization, hundreds of kilometers in any road conditions, is able to output leg runners endless energy. Nike Air Huarache PRIMEKNIT innovation and upgrading on technology, energy and BOOST unrivaled performance feedback complement each other, so as to achieve a high degree of comfort, support and a great new height stylish appearance. During running, runner foot width is increased by at least 10 mm, and when this change in the foot once the upper bound, it will cause unnecessary friction and severe discomfort, triggering a running most major injuries – blisters. And other popular knit uppers different technology, Nike Air Huarache uses innovative science and technology PRIMEKNIT knit uppers, loose and comfortable, can fully wrap your feet, perfectly adapted to the foot movement, so any kind of foot can freely stretch. Not only enhance the comfort and support of running shoes, which also makes risk runners foot abrasions and blistering minimized. “Nike Air Huarache used in science and technology can complement each by as custom-like fit, look and feel and touch for a runner to adapt to provide highly energy performance.” Adidasi jogging Ben Herath vice president of design, said, “When we make when entering the next level of innovation, Nike Air Huarache smooth contour as if it were their own
outstanding performance as good. “
City Consumer Protection Committee in the near future in major shopping malls, the Nike brand stores and network platforms purchased 46 samples, in accordance with the relevant national and international standards, focusing on business promotion and consumer concerns outsole slip resistance, folding properties, wear resistance, shock absorption cushioning, slip resistance and other items were tested. After folding performance by simulating human foot continuous running condition, Nike running shoes were 40,000 times bending the whole shoe was observed cracking, degumming, etc., intuitive reflect shoe uppers, the substrate strength, toughness, and help the bottom, Wai binding fastness overall quality and wear durability.nike huarache all green shoes, Folding properties, the length of a plastic shoes to reflect the real situation under dynamic adhesive properties, then the open plastic adhesive effect between the bottom into the upper well. The trials, three samples do not meet national standards, including 545 yuan one pair of PUMA sneakers for men and women (Model: 187532) – Comparison test, the outer bottom and in the end emerged with glue; the other two member in the comparison does not meet national standards and running shoes are from NEW BALANCE ASICS two brands, the former price of 544 yuan, which is 392 yuan. Shoe soles wear resistance is a measure of product quality levels and durability of important technical indicators. Currently soles mainly PU, EVA and other materials used in this experiment, PU material wear resistance are better than EVA material, EVA material which has abrasion resistance performance of a sample of the general, that is, the nominal Ltd. Shanghai Mizuno production of men’s running shoes (nominal trademark: MIZUNO, model specifications: J1GG152703) left shoe (EVA: 14.0 mm) and the right shoes (EVA: 13.9 mm) does not meet the national standard (12 mm). Damping performance is an important indicator of running shoes to absorb impact energy, reflecting the whole shoe damping effect. Good damping performance running shoes not only make more reasonable body weight distributed in various parts of the foot, cushioning the impact of exercise on the brain, and other body parts Gengu caused, but also can play a role in supporting stability. However, the major comparison test conducted for the heel, the worst value of 32.5 was actually the optimal value of 4.7 nearly 7 times (smaller data show better damping performance). Ren Trade Co., Ltd. Shanghai Brilliance (Qiaodan Tian Lin Road) sales of 319 yuan Jordan female running shoes (Model: BM4250252), followed by damping performance is 18.4. The claim to have “Trinomic cushioning technology” 769 yuan PUMA women shoes, its damping performance value reached 14.5, higher than the average of 9.08 in the comparison test. Rebound is soles compression reflect whether running shoes worn soles after long will collapse, deformation. Are damping performance will weaken an important indicator. The test results show that the average bounce rate of 48.52%, the optimum value of 29%, the worst value of 66% (Note: The smaller the percentage rebound better performance). Worst of one pair of 869 yuan NIKE men’s running shoes (Model: 705461-007), a little better than the 319 yuan of Jordan female running shoes (Model: BM4250252), corresponding to a value of 62%. And a price of $ 999 sneakers Ms. Ande A ROBOT (1258728-369), its dark green EVA midsole compression ratio of 51%, higher than the average of 48.52%