Adidas Nike as “she” and fight ye women’s market layout? In April this year, Nike launched the largest in the history of the female consumer promotion, a “better for it” The campaign triggered a focus on women groups, good response. And behind this is a group of data: 2017 Nike Women production line will increase its revenue of $ 2 billion. This business of really good female consumer, it also allows more than the Adidas to become the nation’s second-largest sports brand Under Armour also played a similar strategy, invited supermodel Gisele Bundchen and ballet dancer Misty Copeland hit campaign. Adidas how to do? In January this year,nike huarache sale， and Adidas cooperation for 10 years designer Stella McCartney launched a new partnership for 15-19 year-old young woman launched a series of sports product line.
At the same time, it is the flagship of the “sisters marketing” also continued into the third year. In March, it revealed the new slogan “sisters, not impossible”, as well as by the spokesperson Hebe Hebe ad starring China region. But with the good momentum of Nike and Under Armour just over own compared to Adidas women’s market performance is still not ideal. So recently, it launched a campaign called Energy Running, the goal is still the female population. In Tokyo, New York, Moscow, Shanghai, Rio de Janeiro and London, Adidas will invite women to participate in local activities. They do not necessarily need to be professional, but have to be an avid runner and there is a certain influence. For example, in London, Adidas option is to operate Pretty Fit blog of Sophie Chirstabel.
“Energy Running more than one value only run long distance race is not long. It is more of a social activity to push through a motion.” Adrian Leek Adidas running the project manager said. Adidas obvious appeal as a commercial company, hoping to use the influence of social activities to spread the brand influence to promote product sales.discount nike huarache， In June this year, Adidas on an investor forum reiterated his ambitions in football field. But in 2014, its advantage in this “plot” in no longer evident than just the sum of the annual Nike football revenue $ 2.3 billion more than 400 million. Worse, the global situation of Adidas. In 2014, although it has a 2% revenue growth, but net profit fell 37.7 percent to 490 million euros. The resulting decline in stock prices throughout the year by 38%. Adidas product line needs more good news is that women can be a breakthrough in the market it?