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Plank said the company’s female sports activities “at least a considerable business scale with men.” Although Dema has strengthened against the female population of the marketing strategy, and hired a ballet star Misty · Cowpland (Misty Copeland) and supermodel Gisele Bundchen (Gisele Bundchen) as the spokesperson, but Plank admit, The company in-store display of female products do less,nike huarache uk, and do not take advantage of them to create the campaign. Health and Fitness is the fastest growing applications on all types of calorie counting iPhone and Android platforms, the total number of applications appetite or track record of more than 100,000 models of exercise.

Dema For digital health very seriously, earlier in the MapMyFitness Austin headquarters has opened a 35,000 square feet (about 3251 square meters) of office this year. However, the current biggest question is: Are Americans really buy endless fitness tracking application? This is beyond the company’s control. “If we can make everyone more exercise every week day, our business will be significantly improved.” Senior Vice President of Networking fitness business Dema Robin Thurston (Robin Thurston) said. Nike layout of the mobile terminal on the line followed by Adidas shoe from Adidas APP APP released less than a week, Nike released a shoe App: SNKRS. With this APP, customers can buy not only the official release of Nike shoes, you can also in the “Status Reminder” in real-time view order status.nike huarache black, Customers can be your own shoe size information, color preferences are stored in the APP purchase shoes in order to save time, in the back of each section shoes, APP will be presenting its design story. These features sound familiar? Yes, because in Kanye West’s new shelves last week, Adidas has been the first to release such a APP, APP called Confirmed, customer scheduled sneakers once to shop, APP will issue a vibration to remind buyers to the nearest entity store pick up, only the implementation of this business in the New York area.

Nike launched the APP is still in the trial download and experience the stage, February 12th to the 15th, if you happen to be in New York,nike huarache men, you can go to Zoom City SNKRS Station try. The official version will be landing this spring APP Store. We are very curious, Which APP installed capacity and activity will be higher in the future?

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Nike-than-expected first-quarter net profit surge 30 percent, according to the Chinese market, “Wall Street Journal” reported that Nike reported earnings Thursday, the company in the first quarter of fiscal 2016 compared to last year sales growth of 5%, an increase exceeding Wall Street analysts had expected, in part because the average selling price increase and the strong performance of its business in China. After the earnings announcement, Nike shares rose in after-hours trading in New York market by 7.1%, to $ 122.92, because the financial results of its first quarter earnings per share and revenue exceeded analysts’ expectations. As of Thursday’s close until 12 months time, Nike shares rose 42%.

Nike is the world’s largest sporting goods and footwear company, nike huarache uk,occupies a leading position in the field of sportswear, but in this area, Nike not only faced with competition from rivals Adidas in Germany, but also need to deal with some of the younger competitors, such as Under Armour Inc. and Skechers USA Inc. and the like. Nike has always benefited from the trend in favor of cultural products of the company, such as sports footwear and apparel products in the consumer does not have to wear work clothes to work the crowd rise and so on. In this quarter, Nike need in September 2015 to the global value of orders delivered between January 2016 (adjusted for the effects of changes in exchange rates) compared to last year increased by 9%, down from last year’s year an increase of 11%, but higher than the previous quarter, an increase of 2%. Not included in the exchange rate changes, the future value of the orders compared to last year grew by 17 percent, an increase of 13 percent higher than the previous quarter. Future orders will not necessarily reflect the actual growth in demand, but this indicator Analysts much attention, because the analyst will come to measure global demand for Nike products based on this data.

In the first fiscal quarter ended August 31, the Nike’s revenue from $ 7.98 billion the same period last year to $ 8.41 billion. Thomson Reuters survey, analysts on average had expected the quarter, Nike’s revenue grew 3% to $ 8.22 billion. During the quarter, Nike’s sales for the Chinese market surge 30% year on year, to $ 886 million. Nike’s first quarter net profit of $ 1.18 billion, earnings per share were $ 1.34,nike huarache blue, higher than last year. In the first quarter of fiscal year 2015, Nike’s net profit was $ 962 million, earnings per share of $ 1.09. Thomson Reuters survey, analysts on average had expected earnings per share for the quarter was $ 1.19 Nike. Gross profit margin increased in the quarter to 47.5%, compared with 46.6% a year earlier. Nike pointed out that gross margin because the average selling price increase, as well as due to the higher profitability of consumer direct business continues to grow.