From July 14 start, whenever and wherever you take your own figure is in motion, moving his alma mater with a # # micro-Bo label toNIKE Guangzhou, you can participate in activities for themselves and their alma mater campaign together to win points. Nike will host a dedicated sports carnival in the winning school. In addition, Nike will jointly Guangzhou city’s popular sports venues, from mid-July, at eight to ten o’clock every night, free and open to the general public, including soccer, basketball, running, nike air huarache villa，women’s fitness and other projects, so people enjoy the fun of sports. Period, Nike will invite well-known athletes and hobby sports stars who came to everyone around, join sports teams bring a different surprise. Nike’s net profit rose 22% Greater China revenue was flat as Nike’s main market area, but several times dragged down the overall performance.
June 28, Nike announced fourth-quarter results showed a net profit of $ 668 million, up 22 percent from $ 549 million a year earlier, but Greater performance was mediocre. The quarter ended May 31, Nike’s overall net income than last year,nike air huarache volt， and even exceeded Wall Street analysts had expected. By region, Nike’s fourth-quarter revenue from North America was $ 2.714 billion, up 12%; revenue from Eastern Europe was $ 361 million, up 9%; revenues from emerging markets is 9.6 billion, an increase of 10%. Most areas radiate upward trend, but as a top priority, from the Greater China revenue was only $ 669 million, with $ 667 million the same period last year.
“Stimulate their potential means that new products are designed to meet the physical laws of nature move with the athlete’s body Aioi accordingly.” Nike brand Chairman Trevor Edwards (Trevor Edwards) said, “We released today running shoes and running clothing , is based on extensive research of professional athletes and runners of all levels of insight, as well as the Nike Sports Research Lab. These innovations are based on the nature of the human body, based on research data obtained. “Golf British Open will be held Nike Its latest launch Fall Fashion July 7 –20 days, nike air huarache run print women shoes，2013 British Open Golf in Scotland Lanmu Springfield Golf Club, Nike (Nike) Golf is signing players well prepared, wearing the latest autumn clothing against British Open Game changeable climate.
The Nike signed a total of 12 athletes will play 2013 British Open: Scott – Brown, Oliver – Fischer, Russell – Henry Scott – Jemison, Rory – Mike Roy Francis Branch – Maurice Donnelly, Toby about – Olsen, Carl – Paterson,nike air huarache run fleece， Charles – Schwartzel, Kyle – Stanley, Nick – Watney, and Tiger – Woods. Nike Golf is committed to designing products for the golfer, so tournament more exciting, and players can also play a better performance. New NikeHyperAdaptStorm-FIT Jacket activities and competitions for athletes, provide comfort, activity and other necessary elements of protection.
After gas shoes in the market has achieved unprecedented success, deepen Nike for new product development efforts, only one year of circumstances, that more than 300 kinds of new models in the US market. Nike declared: “science and technology product development Nike is one of the key factors of success,nike air huarache ash grey， we in the development of new shoe materials, fibers and modern design spare no effort.” From another perspective, to promote Nike concentrate on new product research and development power, or innovative ideas that target consumer behavior and attitude.
In fact, the industry is not the only Nike a particular emphasis on new product development, many well-known brands in order to catch young fashion mentality, can only make products continue to emerge, no other way. During the 1990s, the pillar behind the Nike marketing – for the depth and breadth of market research adolescent tone,nike air huarache womens， in the sports shoe market is unmatched by other brands, which makes Nike’s market share continued to grow, rising to 43% in 1996 ( Reebok 16%), sales in the US market alone would more than 3 billion US dollars.
nike new millennium: 2000 Looking through the 1990s, the rapid development of Nike has two main directions: 1. expand global sales and attainable substantial growth; nike huarahce red，2 development of non-footwear sporting goods, such as: sportswear and sports equipment. 1996 Nike’s total global sales reach $ 9 billion, becoming the world’s largest sporting goods manufacturer.