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Because Dema only $ 19 billion market value, far less than Nike’s $ 86 billion, so the move is not only costly for Dema, and a huge risk. This company, based in Baltimore, has spent heavily in the acquisition of a number of application developers, and therefore had an impact on revenue and profits, and share prices setback. nike huaraches outlet,But the strategy behind it contains significant benefits: either Nike or Dema, as long as the user can simplify the process of tracking sports, you can buy new equipment in the next time enhance the attractiveness of their products.

Dema online fitness community in January this year, more than 100 million pieces stored motion records, the company believes that it can help them to develop more comfortable running shoes and huarache, But sports goods manufacturers can not only provide recommendations for the user, through an agreement with e-commerce companies Zappos signed Dema MapMyFitness application can exercise history of the user send reminders to inform its sports shoes should be replaced as soon as possible, and also comes with Zappos Buy Link.

Under Armour CEO Kevin Plank (Kevin Plank) said on Tuesday, a fitness tracker to help the company and the user to establish an unprecedented link. Similar – “Jordan Nike” mode, and a lot of sports stars Dema also signed an endorsement deal, which also helped the company to achieve good results with: as its largest core business, the company’s apparel business has been for 22 to achieve more than 20% increase in the quarter, and a record $ 555 million in sales recorded in the beginning of the year. But some of the company’s executives still think, fitness tracking applications to promote sales may be better than celebrity endorsements. These applications can provide personalized campaign details, and able to get involved in more of a niche sport. Moreover,nike huarahce red, because the game of celebrity endorsements is also possible poor performance or athlete to make the company suffer injuries. Fitness Tracker can help the company attract the rapidly growing female sports enthusiasts. 13,000 users Dema online sports community, more than 60% were female.