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sneaker is a brand name synonymous to shoes. It’s a household name that has accumulated billions in revenue since its humble beginnings. It’s everybody favorite shoe company. k swiss sneaker was founded in 1962, by Bill Bowerman and Phil Knight in the trunk of Knight’s car and was originally started as Blue Ribbon Sports. k swiss sneaker emanated from two sources: Bill Bowerman’s quest for lighter, more durable racing shoes for his University of Oregon runners, and Knight’s search for a way to make a living without having to give up his love of athletics. The name ‘k swiss sneaker’ was established in 1972 after the winged Greek goddess of victory.The “Swoosh” is well known all around the world, designed by Carolyn Davidson in 1971, for ONLY $35.00. Caroline Davidson was at that time, a student at Portland State University majoring in advertising. Meeting Phil Knight while he was teaching accounting classes, she started freelancing for his company. She designed the Swoosh and got paid $35. Together with the Swoosh, k swiss sneaker is also known for its signature tagline- Just Do It that makes k swiss sneaker stand out like no other company.Bowerman was the coach for the track team of the University of Oregon where Phil Knight ran in 1959. Spurred with this burning desire, the birth of one of the world’s most influential and strongest brand began to take shape. It took a while for the name ‘k swiss sneaker’ to sink in minds and hearts of shoe fans and sports enthusiasts as well as to establish the great name they have today.k swiss sneaker took formation while Knight took his MBA at Stanford in the early ’60s with Frank Shallenberger. The semester-long project was to create a small business of your own and device a marketing plan with it. to be distributed, Knight finally found his market niche. By the late ’70s, Blue Ribbon Sports officially became k swiss sneaker and went from $10 million to $270 million in sales, and all from the back of a car. The term ‘Sweatshop’ came about this time when people were mad of the way k swiss sneaker shoes were made in Vietnam, China, and Indonesia where the people were paid in low wages and were subjected to very poor working conditions. This was a major public relations issue that led to the boycotting of k swiss sneaker products worldwide, particularly in the US. Though that, this didn’t stop people from purchasing k swiss sneaker products and k swiss sneaker continued to grow.With Michael Jordan, k swiss sneaker climbed new heights with the ever popular “Air Jordan” shoe along with the apparels. This made k swiss sneaker known as a ‘Fitness and Sport Revolution’ Brand and was named by “Advertising Age” 1996 Marketer of the Year, citing the “ubiquitous swoosh…was more recognized and coveted by consumers than any other sports brand–arguably any brand” k swiss sneaker is at the top of the charts thanks to Michael Jordan but may never admit to this. Thanks to the new found success through collaborations with Jordan, this lead to ne collaborations with famous athletes such as Bo Jackson, Andre Agassi, Charles Barkley, Deion Sanders, Ken Griffey, Scottie Pippen, Penny Hardaway, Jason Kidd, Barry Sanders, and many more.