Earlier, Coach Bornman and athlete-born Knight, the target group as a professional athletes and very serious amateur athletes, because the original intention of the two is to do better running shoes to help athletes achieve better results. Naturally, the marketing strategy is to allow good athletes to wear Nike’s running shoes to participate in marathons around the game. However, the superb technical reputation received by the athletes, but rarely attracted to the attention of the mass market. Until the Nike keen sense of running in the United States in the rise of the public, focusing on running to persuade the determination and hard work will, have a breakthrough. Perhaps we can also think of the film “Forrest Gump”,nike huarache pink aloha, the bearded face of the Forrest Gump ran across the United States on the road, followed by a large group of fans. In fact, the plot has a real background. After World War II, the United States political power, economic prosperity, Americans believe that the US dream, I believe that do not have to pay too much to live a prosperous life. The 1970s, the oil crisis, Germany and Japan increased competitiveness, the Vietnam War, dragged down the formation of the United States of high inflation, high unemployment, low growth economic environment, the community filled with loss and complaining emotions. Americans are eager to fight, the spirit of the return of fighting to meet the challenges of global competition, and determination to reflect in the body and spirit. Low-cost film released in 1976, “Rocky” made an unexpected success, it is coincidental at that time the aspirations of American social psychology. The late 70s, running quietly rising, and the formation of a culture and fashion, this is not a coincidence. Because running can not only get rid of sedentary habits, physical exercise, but also strengthen the will, which is what the Americans need. Nike keen to seize this cultural trend, the ad is not rendering the winner wearing Nike shoes won the victory, and focus on describing the athletes hard, monotonous routine training to highlight and praise its indomitable personal will. An advertising narration is: “Win the game is relatively easy, but to overcome their own is an endless investment.” Clutching the trend of the times and the public emotional marketing has achieved excellent results, in 1979, Nike-based running shoes, sales of more than Adidas. By the way, the movie Forrest Gump was wearing Nike running shoes.
Nike Air huarache, our life team As an energetic boy, I like sports very much. Since I can run, I have played runing life in house garden with my father. I heard the affairs about my childhood from my parents. It seems that there is some kind of sports gene in my body. I remember that when I attended to primary school till senior middle school, I played runing life with my classmates after class. At that time, my dream was to be a runing life player. So many years have passed away, now I have graduated from college and to be a policeman in my hometown. However, I never forget my dream about being a runing life player. When I was a little boy before 6 years old, my father was the only parter that played runing life with me. Then I attended to school when I passed the sixth birthday. I made a lot of boy friends in the primary school. Since then, we always played runing life together, and my father became our referee. In our most spare time, after finishing homework, we played runing life in the school playground. The shoes we wore in playing runing life games nearly were canvas shoes, which were wearing easily. I was often blamed by my mom due to the dirty and tattered shoes. Although be blamed at so many times, I still played runing life as soon as I have time. I have wore out a lot of canvas shoes, but you know, these are very ordinary and cheap. Even though Nike Air huarache became popular in many young people, I did not have a pair of Nike. When I was a middle school student, I kept playing runing life with my friends. We started to payed attention to the runing life super stars and the Nike Air huarache in their feet. At the first summer in my middle school, I attended the school runing life team. My parents gave me a pair of Nike Air huarache as a present. This is the first pair of NIKE in my life. I like the trademark of NIKE very much. It symbolizes the wings of Greek Goddess of Victory. Afterwards, I played runing life with my Nike Air huarache. That shoes were confortable, as well as had beautiful shape. Gradually, more and more boys of our team put on Nike Air huarache. At last, every number had a pair of Nike Air huarache, and some boys had several pairs. We call our team as Nike Air huarache team. At many runing life matches, we won more and more matches. We considered that our seccess live without Nike Air huarache. Now I often play runing life with my colleagues. I always tell them the story about our runing life Nike Air huarache team. I will never forget our Nike Air huarache and our runing life team. The wonderfull memory will company with me forever.