After gas shoes in the market has achieved unprecedented success, deepen Nike for new product development efforts, only one year of circumstances, that more than 300 kinds of new models in the US market. Nike declared: “science and technology product development Nike is one of the key factors of success,nike air huarache ash grey， we in the development of new shoe materials, fibers and modern design spare no effort.” From another perspective, to promote Nike concentrate on new product research and development power, or innovative ideas that target consumer behavior and attitude.
In fact, the industry is not the only Nike a particular emphasis on new product development, many well-known brands in order to catch young fashion mentality, can only make products continue to emerge, no other way. During the 1990s, the pillar behind the Nike marketing – for the depth and breadth of market research adolescent tone,nike air huarache womens， in the sports shoe market is unmatched by other brands, which makes Nike’s market share continued to grow, rising to 43% in 1996 ( Reebok 16%), sales in the US market alone would more than 3 billion US dollars.
nike new millennium: 2000 Looking through the 1990s, the rapid development of Nike has two main directions: 1. expand global sales and attainable substantial growth; nike huarahce red，2 development of non-footwear sporting goods, such as: sportswear and sports equipment. 1996 Nike’s total global sales reach $ 9 billion, becoming the world’s largest sporting goods manufacturer.
We believe that we can definitely achieve the goal of $ 7 billion in 2017, but we really believe not only that it, in fact it will be beyond, because we will continue to promote the implementation of the principle of female commodity business. Our strategy meant to link to services through the digital platform to millions of women,cheap air huarache， to improve the network and physical stores of the shopping experience, providing quality products to promote the actual growth of the category, and, as always with innovative products to leading the industry.
In addressing whether Nike can occupy a larger market in the industry, FB & R analyst Susan Anderson said: 珿 of clothing is still a great opportunity for American sportswear manufacturer, because this type of commodity has just started to grow in the first machine. In this situation, many manufacturers will focus on grabbing the market pie. We believe that Nike has been living in a very favorable position, it will continue to expand the market share of this consumer group (currently $ 5 billion / equivalent to 21% of wholesale revenues, market share of 14%), providing innovative corporate culture , customer focus and the best marketing industry. Sustainable growth of the Chinese mainland market addition, Nike also talk about its development in the Chinese mainland market plans, the company was in 2011 after the failure ham managed to stabilize sales revenue in the second quarter of 2014 the annual growth of 21% Pre-tax profit amounted to 31%. Although some analysts worried about slowing economic growth, nike huarache women，as well as more competition in the Chinese mainland will the impact of this rise, but the company believes it has the right strategy in the long run will be to promote the sustainable development of the Chinese mainland market, profitable growth.
Edwards also said: We will continue to see the advantages of our strategy change and affect the market in the Greater China mainland. In the second quarter amounted to 21% of revenue growth, it reflects our already deployed more consumer-focused plans of distribution strategy, and this approach is certainly a success. nike huarahce red，We are very optimistic about the continuing trend of Chinese mainland enterprises. Indicators continue to show that when you in-depth study of our partners, their facade really held up well in the stock market are very clean, so we feel very comfortable.
Because Dema only $ 19 billion market value, far less than Nike’s $ 86 billion, so the move is not only costly for Dema, and a huge risk. This company, based in Baltimore, has spent heavily in the acquisition of a number of application developers, and therefore had an impact on revenue and profits, and share prices setback. nike huaraches outlet，But the strategy behind it contains significant benefits: either Nike or Dema, as long as the user can simplify the process of tracking sports, you can buy new equipment in the next time enhance the attractiveness of their products.
Dema online fitness community in January this year, more than 100 million pieces stored motion records, the company believes that it can help them to develop more comfortable running shoes and T-shirts.nike huarache， But sports goods manufacturers can not only provide recommendations for the user, through an agreement with e-commerce companies Zappos signed Dema MapMyFitness application can exercise history of the user send reminders to inform its sports shoes should be replaced as soon as possible, and also comes with Zappos Buy Link.
Under Armour CEO Kevin Plank (Kevin Plank) said on Tuesday, a fitness tracker to help the company and the user to establish an unprecedented link. Similar – “Jordan Nike” mode, and a lot of sports stars Dema also signed an endorsement deal, which also helped the company to achieve good results with: as its largest core business, the company’s apparel business has been for 22 to achieve more than 20% increase in the quarter, and a record $ 555 million in sales recorded in the beginning of the year. But some of the company’s executives still think, fitness tracking applications to promote sales may be better than celebrity endorsements. These applications can provide personalized campaign details, and able to get involved in more of a niche sport. Moreover,nike huarahce red， because the game of celebrity endorsements is also possible poor performance or athlete to make the company suffer injuries. Fitness Tracker can help the company attract the rapidly growing female sports enthusiasts. 13,000 users Dema online sports community, more than 60% were female.